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Except since they arrived at the page through a referral link, the discount, cashback, or other reward will be applied to their purchase. Referral friend landing page: When a referral clicks on a link, they’re sent to a page that may not look very different from the company’s usual pages.The message should also include a referral link that leads to more information, and ties the referral to the advocate. It should include a short personalized note about your brand, what makes it so great, and any incentive for making a purchase. Referral message: This is the message referrals receive from advocates.
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Here are the things a referred friend or family member sees when they first hear about your company: They have a personal relationship and trust your advocate.īy clicking the referral link, they learn more about your brand and hopefully become a referral, lead, or new customer. Referrals are the individuals being referred to your business by the advocate. Email message updates: Keep your advocates engaged with emails about their referrals, reward status, and any other program updates or reminders.Give them a referral link immediately, either through email, text message, or through a dedicated program account portal. Referral email or message (after signup): Once an advocate joins your program, it’s time for them to start referring others.Also included are a referral program FAQ and sign-up form to join the referral program. The referral landing page reiterates the program offer, and explains all other details. Referral landing page: This is where advocates will land after clicking the referral link in the program invite.It includes the headline, the rewards they can earn, and a CTA that takes them to more information. This is usually an email template or social media message that introduces them to the program. Referral program invite (email and social media message): Potential advocates are sent a referral program invite.Let’s go through the advocate’s experience during a customer referral program: They are the one you invite to join your referral program, and help share your company to their friends and family.īy signing up for your program, they are agreeing to advocate and promote your brand. The advocate is your existing customer (also known as a brand fan, ambassador, or referrer). There are two main participants in every customer referral program: The advocate and the referral. Ready to see how it’s all done? How a referral program works: The advocate and the referralīefore we get into the parts of a referral program template, it helps to know the target audience of your referral program. We also round up some examples to show how using a referral template leads to marketing success. In this article, we walk you through each part of a referral program template. They follow a proven referral program template. While they may seem overwhelming at first, the best referral programs stick to a winning formula. Referral programs have a lot of moving parts.